"GIVE YOUR BOOK LEGS"

If you're like most entrepreneurs who have published a book, you treated launch day like a finish line.

You spent months (or years) crafting your book, promoted it for a week or two and then moved on to other marketing activities—whether it was social media, PR, networking, advertising or something else.

Some of those efforts may have gotten you the results you wanted but most probably didn't—all while your most powerful authority-generating asset sat on a shelf collecting dust.

The good news? It's never too late to give your book LEGs. In other words, even if you published a book years ago, it can still help you:

Leverage your opportunities.

Elevate your positioning.

Grow your business.

Nobody can speak to this better than Anna David, a 30+ year publishing veteran, New York Times bestselling author and publisher of nearly 100 authority-generating books.

She's had a front-row seat as the entrepreneurs she's worked with have used their books to generate the sort of authority that has secured them millions in additional revenue while also helping them to secure such opportunities as mainstream media attention, TV hosting jobs, TEDx talks and teaching positions at top universities.

While books are the primary example used throughout this interactive workshop, the same principles can be applied to speaking, podcasting, PR, content creation and other forms of thought leadership. So even if you have no plans to publish a book, you'll leave with a framework you can use to give all of your marketing LEGs.